Restore A2P messaging performance
Unique DPI (Deep Packet Inspection) expertise, used globally for the first time in large-scale mobile roaming navigation services; for this project, a dedicated test environment has been prepared.
Message screening
Identify and filter all types of harmful content including phishing attempts, malware, and unauthorized links while standardizing every message before it reaches your network.
Quick and simple integration
Use content-based detection to recognize common A2P SMS patterns and categorize all incoming traffic as spam, grey routes, or legitimate as it moves through the filtering system.
Cloud deployment option
Enable international message filtering through the Omnichannel Messaging Firewall delivered as a cloud service, supported by the Network Messaging Hub.
Fraud protection
More flexible protection multichannel mode
A2P SMS makes up about 40% of the operator’s revenue, while grey routes (20%), Flash/Robo Calls (15%), and WhatsApp OTP (35%) capture the rest.
To address this, a multi-layered approach is required. We recommend deploying three firewalls — SMS, voice, and OTT — to block grey routes and redirect A2P traffic back to official channels.
Rixiss offers a complete end-to-end solution that combines both operational support and technical tools to drive business growth.
Rixiss offers a complete end-to-end solution that combines both operational support and technical tools to drive business growth.
A2P SMS business revenue leak
A2P: Application-to-person SMS, a key revenue stream.
Flash
Call
CAPTCHA (code) sent via quick voice calls, bypassing SMS revenue/
Grey
Routing
Sending A2P SMS via P2P methods or via SIM boxes.
OTT
Messages
Apps like WhatsApp sending CAPTCHA, impacting A2P SMS revenue.
Identify risky traffic with AI-driven fraud detection
Combat fraud using machine learning models, NLP techniques, and advanced analytics that can spot and block suspicious activity in real time.
Contact Sales
Global A2P: is increasingly pressured by OTT platforms like WhatsApp and Gmail offering low-cost alternatives. With widespread smartphones and 4G/5G, OTT challenges operators even more.
OTT Solutions: DPI detects OTP patterns in encrypted WhatsApp traffic and disrupts delivery.
Operations: Continuous DPI monitoring is required; we’re building a WhatsApp feature library and expanding to other major apps.
Sms firewall integration
Diagnose and Identify
abnormal behavior
Beyond monitoring suspected A2P content in P2P channels, advanced techniques such as keyword analysis, SMS behavior analysis, route analysis, and signature recognition help significantly improve grey-route detection.
Discover more
Why partner with Rixiss
Expand your communications using our unmatched portfolio of conversational channels that customers rely on and prefer.
Worldwide reach backed by local support
Our global footprint and MNO network span six continents. Stay connected around the clock and support your clients in real time, directly within their time zone.
Unlimited opportunities for growth
Open new revenue streams by adding conversational experience solutions to your stack and grow your business, all at no additional cost.
Integrations that scale with your business
Seamlessly integrate our solutions into your clients existing infrastructure using flexible APIs and a product stack that adapts to their needs.
Make your CX stack ready for the future
Leverage a global, full-stack omnichannel platform that offers the ideal combination of CPaaS and SaaS solutions, all available through APIs.
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